Tuesdays Food Truck
Tuesdays is a conceptual food truck brand crafted to blend Mexican cuisine with a love for artistry and music. The bold graphics and playful colors bring about a vibrant, high-energy identity that mirrors the rhythm and soul of street music.
Branding, Menu Design
Adobe Illustrator, Photoshop, & InDesign, March 2026
Pattern modeled from important Mexican iconography including the marigold flower and sugar skull, both important to Día de los Muertos traditions in decorating ofrendas
Pattern & Application
Business modeled after exercise in generative AI prompting the creation of a town and respective personas. My town was described as a “weird pocket of Florida” serving as a haven for artists and creatives to build community. Carlos Gutierrez, one of twelve personas, required a remodel for his food truck that established a strong visual identity in his need to stand out as a business. I took special interest to his quirk of naming menu items after musical artists, leveraging that in my design.
Menu Design
